Socook is a portable induction cooktop, uniting people with a unique social cooking
and dining experience in compact living spaces for Gen Z
*Project not affiliated with Braun
Social Cooking Experience
Socook redefines cooking, dining, and connection.
It transforms the dining table into a social cooking and eating hub,
respecting personal styles and fostering shared experiences.
Beyond Act of Cooking
Gen Z values social interaction, especially at the dining table, fostering community and empathy.
Shared culinary experiences promote understanding and collaboration, en-riching lives beyond mere eating.
“ What they value? ”
Growing Trend Toward Small House
Rising inflation and living costs, along with the popularity of affordable housing solutions and the tiny-house movement, are expected to drive the growth of the global tiny homes market.
Global Tiny Home Market 2024 forecast
Global Demand for Tiny Home
*Source : Data Bridge Market Resource, Google Trends
“ Gen Z who live in a small living space, need compact and portable cooktop for cooking. ”
1. Take out
2. Connect
3. Heat up
4. Keep Food Warm
Warming up the meal until users finish dining, acting as both a plate and induction cooktop.
5. Remove a Cooktop
Push the handle to pop up
6. Wash
7. Wipe
8. Slide in
9. Charge
3 Types of Pan
Fry
Grill
Wok
Process
